About the Author

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Hello friend,

Allow me to introduce myself. I was in the furniture business. For over 24 years. But I wasn’t always in the furniture business. I started my professional career as an accountant. Helping other folks make and save money.

Upon graduation from the University of Missouri-Columbia (1973), I went to work for an international manufacturing company as a plant accountant. Within 6 months I was promoted to the assistant controller’s position over an entire division. While being promoted to such a position so quickly out of college was a heady experience, I yearned to be in business for myself.

Three years later I got the opportunity. My father-in-law called to say he wanted to expand his 20+ year old furniture business and asked me to come to work. Within four years we tripled the sales volume. We grew by simply demanding that our customers have access to the very best furniture (and carpet) values we could find. (I know that sounds like a commercial, but it’s the honest truth.)

Over the past 24 years I have enjoyed selling home furnishings while struggling with one nagging frustration. How could I help customers buy home furnishings based on the quality/value of the furniture...rather than the “slickness” of the sales pitch.

Let’s face it, buying home furnishings is an emotional experience. Your home reflects you...your tastes, your lifestyle, your income. When you shop for home furnishings, you are searching for furnishings that will enhance your lifestyle and make a statement about who you are. Unfortunately, under these circumstances, you can become an easy target for the salesperson who touches your emotions.

And then there’s the financial question. How much do you intend to spend on this purchase? This question, while important, can actually increase your ”easy target” status. Retail salespeople are trained to persuade you to purchase furniture that may have only one redeeming factor..it’s priced within your budget.

And so, upon my departure after 24 years in the furniture business, I decided to write “Furniture Buying for the Confused”.

Some in the business will criticize my effort complaining that I reveal far too much. But it’s an evangelistic endeavor really. My goal is to convert you into an expert furniture and mattress shopper who will settle for nothing less than the best home furnishing values.

When you suddenly stop and realize how much time and money you’ve saved (and how much you’ve enjoyed) the next time you shop for home furnishings, I will have attained my goal.

Happy Shopping!

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