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| Looking for helpful, easy-to-understand, unbiased information on buying mattresses and home furnishings?
I know...I was one!
The U.S. Better Business Bureau reported that home furnishings stores caused more consumer complaints in 1999 than...
In fact, U.S. home furnishings stores had the third highest number of complaints just behind franchised automobile dealers and computer dealers!
As a home furnishings retailer for over 24 years, I am constantly amazed by the number of furniture and mattress retailers who make huge profits by misleading customers into paying too much for too little.
My goal is to show you how easy it is to avoid the... confusion and mistakes and save surprising amounts of... time and money.
Let’s begin with a few little known mattress and furniture shopping tips... | ||||||||||||
| Tip #1.
Don’t waste your time searching the Internet to find wholesale costs on new mattresses or new furniture. Unlike the automobile industry, the furniture industry is a secretive, closed community. They jealously guard against you or anyone else discovering wholesale cost information. This enables furniture retailers to:
Tip #2.
Don’t be fooled by the “same” piece of furniture being offered at different stores at drastically different prices. There are three possible reasons you might see this. The first, and obvious, answer is that one store simply charges higher prices for its merchandise. The second reason is that one store’s selling price includes services, like free delivery, that are not included in first store’s price. The third possible reason is the scariest. Furniture manufacturers often copy each other’s best selling styles. When they do, they sometimes remove a few of the unseen quality construction features built into the original. Worse yet, the best quality and poorest quality piece may both be offered at the same price! (That means more profit for the retailer.) Unless you know how to tell the difference, you could easily pay the high quality price for the poor quality piece.
Tip #3.
Be wary when buying a mattress from a retailer that offers you a satisfaction or “comfort” guarantee. Major mattress manufacturers do not allow retailers to return to them mattresses that customers simply did not find comfortable. Regardless of what you may think, the major name brand bedding manufacturers do not rebuild new mattresses from old ones. Let’s say your neighbor (you know, the one who only bathes on holidays) purchases a new mattress from a store that offers a “satisfaction” guarantee. He, and his dog, sleep on it for a week and decide that it just isn’t comfortable. He returns the mattress to the store for a different model. You then go to the same store and happen to buy the same model your neighbor just returned. The store, since it cannot return your neighbor’s mattress to the manufacturer, can simply deliver it to you. The store is happy because it got rid of the returned mattress. You are happy because you are sleeping on a mattress that you think is factory fresh. YUUUGH!
Tip #4.
Just buying a brand name you know is no guarantee you’re getting the best quality. For example, let’s say XYZ furniture manufacturer makes bedroom furniture. In order to sell as wide a range of furniture retailers as possible, they will make some of their bedroom patterns... in GOOD quality... some in BETTER quality... and some in their BEST quality. Unless you know how to spot the differences, you could be fooled into paying too much for the quality you’re getting just because you bought a recognized brand name.
Tip #5. ______________________________ SOMETHING YOU SHOULD NOTE: Most bedding manufacturers have converted their product lines to one-sided mattresses since "Tip #5" was posted in 1999. Keep in mind this does NOT mean that one-sided mattresses are better. Just more profitable!
Don’t buy a “one-sided” mattress unless you have a really good reason for doing so. One-sided, “no-flip” mattresses have several benefits. Most of which go to the manufacturer and/or retailer. (In the form of increased profits.) Think about it for a minute. Look at the underneath side of a “no-flip” mattress. You couldn’t turn it over if you “wanted” to. You’re buying a mattress with only “one side”. (Most two-sided mattresses today do not require you to “flip” the mattress to maintain the warranty provisions. Ask your retailer.) (Also ask the salesperson how deep, in inches, a “body impression” must be before your one-sided mattress is considered “defective” under their warranty.) And take it from someone who’s seen one of these new “one-sided” mattresses torn apart...the very same materials are being used to make BOTH one and two-sided mattresses. There are no new, “revolutionary” materials in there. | ||||||||||||
| Now it’s your turn... Following are ten frequently asked furniture questions. Just for fun, see if you can correctly answer the ones that may apply to you. (In a hurry? Just skip over ‘em. The answers are a bit further down.) | ||||||||||||
| 1. Do higher grade (more expensive) fabrics always wear better and clean more easily than lower grade (less expensive) fabrics? 2. Do most recliner limited lifetime warranties cover parts and labor for the length of the warranty? 3. Is solid wood furniture always better quality than wood veneered furniture? 4. Is it always better to buy, rather than rent, my furniture? 5. Is coil count the only important consideration when shopping for a quality mattress? 6. Is MSRP (manufacturer’s suggested retail price) a good indication of the value of a piece of furniture? 7. If I want the best back support should I simply buy the firmest feeling mattress? 8. Does a more expensive grade of leather wear longer and clean more easily than a less expensive grade in an active household? 9. Are the zippers on upholstered cushions placed there so I can remove the covers for cleaning? 10. Is a going-out-of business sale always the best place to get the most value for my money? Ready for the honest answers...? | ||||||||||||
| The answer to all 10 of the previous questions is... “No”.
Unless you have the right information in the following three areas of home furnishings, you will pay too much every time you shop for mattresses or furniture: Construction:
Pricing:
Sales Tactics:
Whether you’re...
Furniture Buying for the Confused is guaranteed to show you how to save...
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| "For the first time in years, I am looking forward to buying some brand new things. Keep up the good work, you are providing a great public service to us hapless "nice-customer" types!" Elizabeth Gonzalez |
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| FREE newsletter trial | Our Guarantee to YOU | About the Author | Order Now |
| Chapter 1 - Buying a Mattress
Chapter 2 - Deciding where to Shop
Chapter 3 - What's the REAL Price? Chapter 4 - Truth or Consequences
Chapter 5 - Dirty Sales Tricks
Chapter 6 - Negotiating
Chapter 7 - The Cover Story
Chapter 8 - Leather
Chapter 9 - Motion Furniture
Chapter 10 - Upholstered Furniture
Chapter 11 - Wood Furniture
Chapter 12 - Outdoor Furniture Chapter 13 - Rental Furniture
Chapter 14- Shopper's Checklists
Chapter 15 - The 13 Commandments Chapter 16 - Speaking the Language | ||||||||||||||||||||||
| “We were looking for living room furniture and carried your book as we looked. (print version) Some of the salesmen tried their tricks on us but we were ready. It also helped us when we checked out the construction and tags on the furniture. Thank you for publishing a book like this. It has been needed for a long time.” William O’Neal | ||||||||||||||||||||||
| Don’t pay more than absolutely necessary when buying furniture or mattresses. Quickly learn...
Don’t waste valuable time shopping at the wrong retailers. Quickly learn...
Shop with confidence...with total peace of mind. Quickly learn...
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| Download “Furniture Buying for the Confused” now.
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| P.S. Still not sure...? If you’re still not convinced that you should join the growing number of people who save time and money shopping with knowledge and confidence, please read the following... | ||||||||||||||||||||||
| I insist that you order entirely at my risk. “Furniture Buying for the Confused” comes with the following No Risk, Unconditional Money-Back Guarantee... If, at any time during the first 30 days, you feel “Furniture Buying for the Confused” does not deliver everything that you expect, simply drop me a note stating that you would like your money back. Mail your request for refund to me at: FurnitureAdvice I will personally refund your money immediately. There are:
If it’s not all that I say it is, I want you to write me for an immediate refund of your purchase price. You simply can’t lose! | ||||||||||||||||||||||