Furniture and Mattress Shopping Tips, Secrets, Help, and Advice.

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Looking for helpful, easy-to-understand, unbiased information on buying mattresses and home furnishings?


Hello, my name is Michael Fugate. Since 1999 folks have been visiting this web site to discover a secret that changes the way they shop for home furnishings.


The secret? You, the consumer, are generally so ill-informed when it comes to shopping for mattresses and furniture that home furnishings retailers enjoy an unbelievable advantage.

 

I know...I was one!

 

The U.S. Better Business Bureau reported that home furnishings stores caused more consumer complaints in 1999 than...

 

          •  auto mechanics,
          • mail-order catalogs,
          • or used car dealers.

 

In fact, U.S. home furnishings stores had the third highest number of complaints just behind franchised automobile dealers and computer dealers!

 

As a home furnishings retailer for over 24 years, I am constantly amazed by the number of furniture and mattress retailers who make huge profits by misleading customers into paying too much for too little.

 

My goal is to show you how easy it is to avoid the...

confusion and mistakes

and save surprising amounts of...

time and money.

 

Let’s begin with a few little known mattress and furniture shopping tips...

Tip #1.

Furniture Wholesale Costs

Don’t waste your time searching the Internet to find wholesale costs on new mattresses or new furniture.

Unlike the automobile industry, the furniture industry is a secretive, closed community. They jealously guard against you or anyone else discovering wholesale cost information. This enables furniture retailers to:

  1. Charge more for their merchandise.
  2. Completely ignore the actual cost of an item when figuring a selling price and
  3. Make it more difficult for the average shopper to make price comparisons.

 

 

Tip #2.

Furniture Prices

Don’t be fooled by the “same” piece of furniture being offered at different stores at drastically different prices.

There are three possible reasons you might see this.

The first, and obvious, answer is that one store simply charges higher prices for its merchandise.

The second reason is that one store’s selling price includes services, like free delivery, that are not included in first store’s price.

The third possible reason is the scariest. Furniture manufacturers often copy each other’s best selling styles. When they do, they sometimes remove a few of the unseen quality construction features built into the original.

Worse yet, the best quality and poorest quality piece may both be offered at the same price! (That means more profit for the retailer.) Unless you know how to tell the difference, you could easily pay the high quality price for the poor quality piece.

 

 

Tip #3.

Buying a Mattress

Be wary when buying a mattress from a retailer that offers you a satisfaction or “comfort” guarantee.

Major mattress manufacturers do not allow retailers to return to them mattresses that customers simply did not find comfortable. Regardless of what you may think, the major name brand bedding manufacturers do not rebuild new mattresses from old ones.

Let’s say your neighbor (you know, the one who only bathes on holidays) purchases a new mattress from a store that offers a “satisfactionguarantee. He, and his dog, sleep on it for a week and decide that it just isn’t comfortable. He returns the mattress to the store for a different model.

You then go to the same store and happen to buy the same model your neighbor just returned. The store, since it cannot return your neighbor’s mattress to the manufacturer, can simply deliver it to you. The store is happy because it got rid of the returned mattress. You are happy because you are sleeping on a mattress that you think is factory fresh. YUUUGH!

 

 

Tip #4.

Home Furnishings Quality

Just buying a brand name you know is no guarantee you’re getting the best quality.

For example, let’s say XYZ furniture manufacturer makes bedroom furniture. In order to sell as wide a range of furniture retailers as possible, they will make some of their bedroom patterns...

in GOOD quality...

some in BETTER quality...

and some in their BEST quality.

Unless you know how to spot the differences, you could be fooled into paying too much for the quality you’re getting just because you bought a recognized brand name.

 

 

Tip #5.

______________________________

SOMETHING YOU SHOULD NOTE: Most bedding manufacturers have converted their product lines to one-sided mattresses since "Tip #5" was posted in 1999. Keep in mind this does NOT mean that one-sided mattresses are better. Just more profitable!

______________________________

One-Sided, “No-Flip” Mattresses

Don’t buy a “one-sided” mattress unless you have a really good reason for doing so.

One-sided, “no-flip” mattresses have several benefits. Most of which go to the manufacturer and/or retailer. (In the form of increased profits.)

Think about it for a minute. Look at the underneath side of a “no-flip” mattress. You couldn’t turn it over if you “wanted” to. You’re buying a mattress with only “one side”. (Most two-sided mattresses today do not require you to “flip” the mattress to maintain the warranty provisions. Ask your retailer.)

(Also ask the salesperson how deep, in inches, a “body impression” must be before your one-sided mattress is considered “defective” under their warranty.)

And take it from someone who’s seen one of these new “one-sided” mattresses torn apart...the very same materials are being used to make BOTH one and two-sided mattresses. There are no new, “revolutionary” materials in there.

Now it’s your turn...

Following are ten frequently asked furniture questions.

Just for fun, see if you can correctly answer the ones that may apply to you.

(In a hurry? Just skip over ‘em. The answers are a bit further down.)

1. Do higher grade (more expensive) fabrics always wear better and clean more easily than lower grade (less expensive) fabrics?

2. Do most recliner limited lifetime warranties cover parts and labor for the length of the warranty?

3. Is solid wood furniture always better quality than wood veneered furniture?

4. Is it always better to buy, rather than rent, my furniture?

5. Is coil count the only important consideration when shopping for a quality mattress?

6. Is MSRP (manufacturer’s suggested retail price) a good indication of the value of a piece of furniture?

7. If I want the best back support should I simply buy the firmest feeling mattress?

8. Does a more expensive grade of leather wear longer and clean more easily than a less expensive grade in an active household?

9. Are the zippers on upholstered cushions placed there so I can remove the covers for cleaning?

10. Is a going-out-of business sale always the best place to get the most value for my money?

Ready for the honest answers...?

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The answer to all 10 of the previous questions is...

 “No”.
 

 

Unless you have the right information in the following three areas of home furnishings, you will pay too much every time you shop for mattresses or furniture:
 

Construction:
Furniture and mattresses are the easiest things on the planet to construct cheaply and make look expensive. You won’t buy anything else in your lifetime (except possibly vehicles) where what you don’t see is more important to your long-term satisfaction than what you do see.

 

Pricing:
How furniture and mattresses are priced to you, the retail customer, is left to the sole pleasure of each furniture retailer. There are no industrywide pricing standards or policies. Each retailer is free to charge as much as the competition will allow.

 

Sales Tactics:
The more you shop for home furnishings, the more likely you are to be subjected to some form of questionable sales tactic. With the explosion in the number of furniture and mattress retailers, more and more home furnishings dealers are relying on questionable sales gimmicks to increase profits.

 

Whether you’re...

      • furnishing a new home,
      • remodeling a room,
      • or just buying one piece

 

Furniture Buying for the Confused is guaranteed to show you how to save...

      • money,
      • time,
      • hassle and confusion.

    "For the first time in years, I am looking forward to buying some brand new things. Keep up the good work, you are providing a great public service to us hapless "nice-customer" types!"

    Elizabeth Gonzalez
    ElianaRefaya@aol.com

Furniture Buying for the Confused covers it all...

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Chapter 1 - Buying a Mattress

  • Size is Important
  • Support
  • Comfort
  • Durability
  • Design and Construction
  • Sleep Set Illustration
  • Which is the Best
  • How and When to Buy
  • Oh, one more thing

Chapter 2 - Deciding where to Shop

  • Honesty
  • Education
  • Longevity
  • People

Chapter 3 - What's the REAL Price?

Chapter 4 - Truth or Consequences

  • The fabric on my sofa isn't holding up
  • Our dining room set is falling apart
  • This is the third time I've had this recliner in to be fixed.
  • The new sofa/sleeper I ordered won't fit into my room
  • Getting the most help

Chapter 5 - Dirty Sales Tricks

  • Bait and Switch
  • Low Ball Quote
  • The Turnover Maneuver
  • Get 'em saying "Yes"
  • "I made a mistake adding this up”
  • Extended Warranty scare
  • Fear of Loss
  • Delay of Game
  • FREE FURNITURE
  • X years, Same-as-Cash
  • Poor Salesman Routine
  • Qualifying the Customer
  • Going out of business
  • Summary

Chapter 6 - Negotiating

  • Do's
  • Don'ts
  • In short

Chapter 7 - The Cover Story

  • Fiber Facts
  • Fabric Facts
  • Cleanability
  • What does "UFAC" mean?
  • How long should my sofa last?

Chapter 8 - Leather

  • Cuts
  • Color
  • Other Processes
  • Leather Types
  • Leather Care
  • What to Look For

Chapter 9 - Motion Furniture

  • Reclining Motion Types
  • Construction
  • Non-Reclining Motion Types
  • Comfort and Safety
  • Cool Stuff
  • And for you Bigger Folks
  • Construction Illustration

Chapter 10 - Upholstered Furniture

  • The Frame
  • The Support
  • Cushioning
  • Finally

Chapter 11 - Wood Furniture

  • Wood Categories
  • "Making" Wood
  • Engraving/Printing
  • Wood Finishes
  • Types of Wood
  • Case Good Construction
  • Finally

Chapter 12 - Outdoor Furniture

Chapter 13 - Rental Furniture

  • Rip-off?
  • Convenience?
  • If you decide to rent

Chapter 14- Shopper's Checklists

  • Before Going Out
  • When Shopping
  • Mattress and Box Spring
  • Upholstery
  • Leather
  • Motion/Dual Purpose
  • Wood Furniture

Chapter 15 - The 13 Commandments

Chapter 16 - Speaking the Language

    “We were looking for living room furniture and carried your book as we looked. (print version) Some of the salesmen tried their tricks on us but we were ready. It also helped us when we checked out the construction and tags on the furniture.  Thank you for publishing a book like this.  It has been needed for a long time.”

    William O’Neal
    WONeal1041@AOL.com

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Don’t pay more than absolutely necessary when buying furniture or mattresses. Quickly learn...

  • How home furnishings are priced to you, the retail customer.
     
  • How to successfully negotiate the final price and services when you’re ready to buy.
     
  • How to use retail sales gimmicks and tricks to your advantage.

 

 

Don’t waste valuable time shopping at the wrong retailers. Quickly learn...

  • How to pick which retailers to shop...which to avoid.
     
  • What to do before going out to shop for home furnishings.
     
  • How to quickly decide what quality and services you need.

 

 

Shop with confidence...with total peace of mind. Quickly learn...

  • Which quality features are most important and how to spot them.
     
  • What questions to ask when shopping and how to ask them.
     
  • To recognize when you’re being subjected unethical sales tactics.

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Download “Furniture Buying for the Confused” now.

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PLUS...

 

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That’s still not all…

 

As a “Furniture Buying for the Confused” purchaser, you are entitled to renew your subscription to FurnitureAdvice thereafter for only $2 per year…for as long as you wish to continue! That means you always have access to the latest information whenever you are ready to go out shopping.

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P.S. Still not sure...?

If you’re still not convinced that you should join the growing number of people who save time and money shopping with knowledge and confidence, please read the following...

I insist that you order entirely at my risk. “Furniture Buying for the Confused” comes with the following No Risk, Unconditional Money-Back Guarantee...

If, at any time during the first 30 days, you feel “Furniture Buying for the Confused” does not deliver everything that you expect, simply drop me a note stating that you would like your money back.  Mail your request for refund to me at:

FurnitureAdvice
P.O. Box 424
Auxvasse, MO 65231

I will personally refund your money immediately.

There are:

      • no exceptions
      • no reasons required
      • no strings of any kind

If it’s not all that I say it is, I want you to write me for an immediate refund of your purchase price. You simply can’t lose!

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